A local business owner posted a message on their Facebook Page the other day, and it really hit home. It said “If there is one thing I hope to convey to our customers and this community, it is that we believe in what we sell.” It spoke to us for several reasons.
Quality & Value
First, we feel exactly the same about the LuLaRoe brand. Like this business owner, we believe so much in the product that we became LuLaRoe retailers. We chose to invest our money into starting our own boutique so that we are able to bring this amazing product to all of you. The quality of the clothing is superb, each item sewn by a person on an individual machine. The versatility of the styles and softness and stretch of the fabrics means that you will likely not want to wear anything else. Nor will you need to!
Second, the post included a picture of the owner wearing her baby using one of the products that she sells. Letting customers peek into her personal life is one of the principals of a relationship-based business. We follow this same practice because it is what we believe, as does LuLaRoe. We strive to let you see the real us, and we genuinely want to get to know you, too. Our Facebook community is where a lot of that takes place. Relationships are the basis of a great business, and we work hard to cultivate those. We love to provide personalized service, which is only possible by really getting to know you. This is a key difference between small businesses/direct sellers, and “the big guys”.
Third, she is a staunch supporter of small and local businesses. She is a strong and successful mom boss, savvy entrepreneur, and proud retailer. Our goal is to conduct our business such that our community might say the very same about us. We also do this so that our children can participate in the success of our business. We want them to see firsthand how hard work yields results, and that a balance between work and life is possible.
Lift Each Other
And last, though certainly not least, we love her business. Emma and Claire are both repeat customers and vocal supporters, referring friends to this business every chance we get. We love that LuLaRoe is a business that encourages empowerment and support of others. They are committed to fundraising with a matching program. And they encourage generosity, something we are dedicated to within our own business.
This is why we believe in LuLaRoe. Our mission is to help you believe, too.XOXO -- Claire